Saturday, November 1, 2008

Signs that campaigns are changing...

Perhaps everyone else has already seen them, but while walking through Lawrence the other day I noticed a sign with Obama's name on it and the official Obama logo. Above it read "Si se puede" which means "Yes we can" in spanish. My mom reported seeing one in Emporia as well, where there is a heavy hispanic population.

After I saw the sign it struck me that this was the first political campaign piece of paraphernalia that I have ever seen not in English. Obama has hit on a group not usually targeted by campaigns, reinforcing his idea that he will bring change.

It made me wonder if Luntz's Words that Work can be translated into other languages and be just as successful. Thoughts?

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