http://www.huffingtonpost.com/george-lakoff/the-palin-choice-and-the_b_123012.html
"[The] Palin nomination changes the game. The initial response has been to try to keep the focus on external realities, the "issues," and differences on the issues. But the Palin nomination is not basically about external realities and what Democrats call "issues," but about the symbolic mechanisms of the political mind -- the worldviews, frames, metaphors, cultural narratives, and stereotypes. The Republicans can't win on realities. Her job is to speak the language of conservatism, activate the conservative view of the world, and use the advantages that conservatives have in dominating political discourse."
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This is exactly why I think McCain either makes this election way too close for comfort or even wins it. While Obama is certainly a great rhetorician, the republicans still control how people think regarding politics. And I have learned to NEVER underestimate the republicans ability to laser focus a message to a razor thin majority.
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